1965 - What Were We Sewing (or not)?

 


Woman's Weekly magazine was well known for home-making patterns. Knitting patterns were its forte, but there was always an item of clothing to be sewn too. This 1965 issue leads with a dress to make yourself - using one of their own Fleetway patterns. That they had their own pattern department shows that home dressmaking was not yet out of fashion. 


Here's the 1 1/2 page spread inside. Note that they had a partnership with Bentalls to supply the fabric as modelled. It makes it easy and therefore possibly lucrative for both parties. 

But then look back to near the beginning of the magazine:


Here we have an advert for a bargain buy dress from Etam. According to their website they had just begun selling ready to wear clothes in 1963. It looks to be a simple design, one that a competent dressmaker could probably have a good go at herself. But here they are, taking the bother out of it for not much more cost. Here we have the early evidence of the reason for the ESCC's struggle to sell dressmaking supplies from the late 1960s onwards.


https://www.etsy.com/uk/shop/SewSylko


Comments

Post a Comment

Popular posts from this blog

The Sylko Label Change Mystery

Image
 You can always tell the older wooden Sylko reels with their white and gold labels. These obviously pre-date the blue and white ones that are better known, because there are no colour names, only numbers and they are less modern in design. The big question for me is when did the changeover take place? When did the colours start to be given names on their labels? I would guess that it took place sometime in the mid-late 1920s. My reasoning is that I have an old style reel with a colour number D229 - this is the highest number that I own with labelling of this type. I also have an advertisement from 1930, stating that at that point in time, there were 280 shades. It is easier to date 1930s shades (see the post on the Colour Council) and at that point around 10 new shades a year were being introduced.  IF that rate was the same in the 1920s, then D229 was introduced in around 1925. But that if is everything. What we need is company documentation. And that still doesn't pinpoint e...
Read more

15 Colours Sylko

Image
While studying the history of the Sylko cotton reel, it came to my attention that those colours numbered between 280 and 399 were likely to have been first introduced in the 1930s. An analysis of the basic colours strongly supports something that I already knew - that green was an incredibly popular colour in this decade. Between shade numbers D281 and D399, there are 15 types of green, compared to just 7 of red, 7 of yellow and 11 of brown. Only blue comes close to green, with 13 shades. Overall, blue is the most common Sylko shade over the 6 or 7 decades of the cotton brand's existence - D1 is a blue shade and this remains a popular and safe choice for clothing. I must add that there are some gaps in my list of colours, so there may be even more than 15 shades of green. It certainly had a boost in this period. This observation among the Sylkos was simply a reminder that I do associate the 1930s with the colour green. A darker shade a kind of bottle racing green. Or as Sylko dyers...
Read more

The English Sewing Cotton Company Members

Image
  This is an illustration from the 1947 book 'Through the Eye of a Needle" - a 1947 review of 50 years of the English Sewing Cotton Company. It shows the names and locations of all the companies that combined together in order to streamline and strengthen the English Cotton business. This happened as a direct response to the Scottish merger of Clarks and Coats. The root companies blossomed into those 8 outlets shown on the tree. Neilston, Glasgow was where the bobbins were made, while all the packaging was made in Hazel Grove. For a pdf download of the full book, visit my Etsy shop, SewSylko.
Read more