1950s Strutts Marketing

 

This is an advertisement for Strutt's Cotton taken from a "Woman's Illustrated" magazine dated June 1951. It demonstrates a common marketing method from the 1950s, where magazine and newspaper readers were encouraged to send off for free patterns that would make good use of the sellers' goods. Note that the address to send off to is not Strutt's itself, which was based in Belper. The PO Box matches that for ESCC at Arkwright House - see the letterhead below. This is a big part of what the ESCC was set up to do - centralise the marketing for all the members' goods, thus saving on costs. 




https://sewsylko.etsy.com/

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